Ulladulla inventor and entrepreneur Blake McKenzie is off to Silicon Valley to seek venture capital, to help grow his app MOKK Trial.
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The app creates a courtroom style forum to resolve arguments.
Blake said he wasn't always into technology and creating apps, instead he started out working in hospitality.
"My early career started after attending hotel management school, after which I worked in our local hospitality industry here on the South Coast," he said.
"I then tried my hand at property valuation, starting and running several companies, before my creativity took over and I penned and published a children's book.
"Following on from my early career and my own life events, I see a world where people love to judge others. Careers are torn apart, relationships break down, friends stop speaking."
Blake hoped the app would be a way to solve some of life's problems.
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"MOKK trial is about offering a platform for two parties in conflict to submit their sides of an argument via a mobile interface and be anonymously judged in an online courtroom," he said.
"It's too easy nowadays for things to get personal and I think MOKK trial can help in some way.
"There are lots of ways MOKK trial will play moderator, such as the 'friendly pub argument', a boredom killer on a commute to work, or a neighbourhood dispute resolution platform."
Although the app was originally created for people to have fun with, Blake said he sees the app having wider uses in the future.
"In third world countries, for example, where access to a legal system for dispute resolution is complex and unattainable, MOKK trial could provide the platform to act as a quasi legal system," he said.
Blake and co-founder Chris Beasley will head to Silicon Valley in October to find funds to expand the app.