Summer holidays in the Shoalhaven are already at 90 per cent capacity, while the Eurobodalla is 86 per cent booked out between Christmas and New Year.

"Every year the Shoalhaven is full over summer," said Kristy Mayhew, acting Shoalhaven City Council tourism manager. "This is business as usual for summer in the Shoalhaven.

"It's not a surprise to see that data is showing a 90 per cent occupancy over the peak New Year period. You might expect the other ten per cent is people staying in their own holiday homes."

Tourism numbers in the Eurobodalla this season are "higher than last year, which was an incredible summer period", according to Eurobodalla Council tourism manager Tim Booth.

"We encourage any visitors wanting to come to Eurobodalla this summer to plan ahead," he said.

He said recent rising COVID case numbers had not led to any noticeable rate of cancellation in the area because of confident and clear messaging from the NSW government.

"Our tourist numbers could increase further," he said. "Potential visitors are still enquiring about summer holidays."

Mr Booth said the increasing popularity of the region wasn't surprising with the diverse range of experiences available.

He is particularly excited by the increasing gastronomy of the area.

"One of the great ways for visitors to enjoy everything Eurobodalla has to offer is to follow the Eurobodalla Food Trail along a route of delicious local produce," he said.

The diverse range of experiences available extend across seasons. Both the Shoalhaven and the Eurobodalla received above average tourism through winter, which Ms Mayhew mainly attributes to state and international border closures.

"We are trying to promote winter products like food, wine and whales to keep the visitors coming year-round" she said.

Tourists are holidaying longer, too. Tourism Research Australia cited the average holiday as three days in 2020, but in a post-COVID world, Shoalhaven data is showing the average tourist holiday lasts six to seven days.

It is fantastic news for local businesses.

Tourism directly and indirectly supports over 2000 jobs in the Eurobodalla, with tourist spending injecting $400 million annually into the local economy.

Shoalhaven benefitted from 1.14 billion tourist dollars in the last financial year - an increase of $302million on the previous year.

"Tourism accounts for more than 5000 jobs in the Shoalhaven region" Ms Mayhew said. "After a couple of really tough summers in the Shoalhaven, welcoming visitors back is very exciting for our business community."

However, this great influx of people into the area adds strain to the infrastructure and environment of the region.

Ms Mayhew said council is encouraging visitors to tread lightly while visiting.

"Safety is our number one concern," she said. "But that doesn't mean we can't have fun."