As Omicron infections surge, supply chains are being disrupted as the magnitude of transport, distribution and shop workers are now sick or required to isolate.
This has left gaps in supermarket shelves, as seen in Coles Nowra and Bomaderry Woolworths, over the last couple of weeks, with meat, fresh produce and toilet paper hard to come by.
But it's a different story for small South Coast businesses, including fruit and vegetable markets and butchers, who have reported fully stocked shelves.
Nowra Farmers Market owner Jeff Coe said as a small producer, he is able to better manage the disruption supermarket giants have faced, as their stock is sourced independently, daily.
"We source produce from local farms as much as possible, even when time are tough," said Jeff.
"Our supply hasn't been hindered as much as Coles and Woolies, because they have a much longer distribution process.
"We also source from the Sydney Market, we can come straight from there to here and it's on the shelves within a day."
With a network of local suppliers in the region, Jeff said supply is guaranteed even during challenging times.
"Our supply is always strong because of our relationships with local farmers," he said.
"We also deal directly with some farmers at Sydney market, which we give good money for their produce. When things get a little bit tighter, we've always got supply because of our strong relationships."
Owner of Jervis Bay Meat Co Steve Clarke also reported fully stocked shelves due to dealing directly with producers.
"We just don't have the logistic issues that the larger supermarkets do," he said.
Steve and Jeff agreed it was more important than ever to shop local and support the community as Omicron continues to delay the supply chains of larger supermarkets.
"When there's a lot of uncertainty, you need as many options available to you as possible," said Steve.
"I think if you are fortunate enough to still have a fruit and veggie store or a local butcher in your town, you definitely need to support them."
We depend on subscription revenue to support our journalism. If you are able, please subscribe here. If you are already a subscriber, thank you for your support.